Off-the-rack, ill-fitted marketing messages? One-size-fits-all is old fashioned


first_imgMember product histories: Piggybacking on a member’s move, you can deliver personalized messages to promote a home renovation loan or an upcoming homeowners’ webinar. New car buyers may be interested in a special discount on a vehicle extended warranty.A word of caution: When marketing with variable data, be sure to check your data carefully and have confidence in its integrity. Personalization matters more than the message subject, its appearance or the offer. If it’s sent to the wrong recipient, it could embarrass your credit union or, worse, offend a member.Today’s consumers can quickly spot a one-size-fits-all marketing message – and just as quickly hit delete. To gain their attention, get personal. Identify the right members to target, as well as their wants and needs. Whether you segment targeted groups or personalize individual messages, variable data can help. A report by Merkle, a CRM agency, notes 74 percent of consumers prefer to receive promotional messages by email. You need a modern approach to capitalize on members’ continuing fondness for this channel. 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jesse Boyer Web: Details Remaining loan balances: You can adjust email content to reflect appropriate purchase suggestions based on a member’s credit card or home equity balance.center_img One-size-fits-all might work for bike helmets and wrist watches, but it’s not the right fit for today’s marketing campaigns. Enhance your style with the benefits of variable data. When paired with current technologies, it can deliver a more tailored and personalized approach to effectively connect with your intended audience.Variable data in printing allows you to change out text and graphics based on member demographics, and the same concept works with email. Information about members stored in your credit union’s database can be used to send messages with dynamic content, personally targeting each recipient.Consider these facts:According to Forrester Research, 838 billion marketing messages were sent last year. You need an innovative strategy to stand out in this crowd.  As DigitalMailer has reported before, nearly half of all emails today are opened on mobile devices – many on cell phones. You need a plan that incorporates mobile optimization. Adding variable data into your marketing mix can help your credit union create adaptable and relevant “1:1” marketing offers – a winning approach in today’s tech-savvy, tech-dependent world.Engaging a digital marketing partner to help integrate variable data fields allows for customized outbound promotional and educational campaigns. With the right expertise, it can be done through data-mining programs and dynamic message tagging – offering far more than simply adding a first name to the salutation.Here are some of the data variables DigitalMailer’s clients turn to for email marketing success:Age: Based on the email recipient’s age, you can change ad images to reflect the correct demographic.last_img read more

Voters Say Black Lives Matter Protests Were Important. They Disagree On Why.


first_imgBlack voters said they did not think Mr. Biden would be a fix for all of the problems of policing in their communities. But at least he acknowledged systemic racism, they said, something Mr. Trump has refused to do. They hoped that Mr. Trump’s exit would mean more civility.“We’ve got a lot of people who have shown their face and their horns,” said Lakaisha Stoner, 27, a small-business owner in Louisville, adding that she hoped racism would be less on display in the future. “I’m just ready for a positive change, I can’t stress that enough,” she said.- Advertisement – A new president is the place to start, she added.In a sign that the video of a police officer killing Mr. Floyd had made an impression on the public, even among the president’s backers, 70 percent of voters polled in the A.P. VoteCast survey said racism in policing was a very serious or somewhat serious problem, and of those voters, three in 10 cast their ballots for Mr. Trump.And for some immigrants who are neither Black nor white, the protests played in complicated ways. Jose Nunez, an electrician who immigrated from the Dominican Republic in 2002, said he voted for Mr. Trump in 2016, but this time voted for Mr. Biden. He switched because he had noticed an ugliness among supporters of Mr. Trump with flapping flags and angry signs. But, he said, the Democrats also needed to expand their appeal to him.- Advertisement – “I don’t want to be talking about race or police brutality on a daily basis,” he said. “It’s crazy.”Others badly wanted both parties to talk about other things. Jose Soto, 37, a Navy veteran in Madison, Wis., who now works for the Department of Veterans Affairs, said he cared most about education and health care, but neither issue seemed to come up in the campaign. He liked Bernie Sanders, saying, “it feels like every time he talks, he talks to me,” and voted for Hillary Clinton in 2016. On Tuesday, he voted for Mr. Trump.center_img – Advertisement –last_img read more

Zenith Bank Plans Big for Delta Principal’s Cup Â


first_imgZenith Bank has promised to make the Delta State Principal’s Cup bigger with every edition as the Season 2 of the football event for all secondary schools in the state kicks off on Wednesday in Asaba.The Delta State Commissioner for Basic and Secondary Education, Chiedu Ebie, on Thursday addressed the media on the plans for the tournament that was glorious last term. However, Group Managing Director of Zenith Bank, Peter Amangbo, at the weekend said that the organisation was ready to put smiles on the faces of the young footballers who are the superstars of the future Amangbo said the partnership with Delta was a deliberate one to identify talented youths who could be Super Eagles players in the nearest future.He said: “Delta has a rich tradition in sports generally and football in particular. Many of the country’s greatest players and coaches hailed from the old Bendel State which is now Edo and Delta.“The enthusiasm of the players in the last edition was impressive and we also had good feedback about the skills exhibited in various centres during the competition and that is why we have to improve with every edition. “Zenith Bank is proud to be engaging the youth this way to give them hope of attaining their dreams through their natural talents.”In the maiden edition of the event, over 1,200 private secondary schools and 446 public government secondary schools took part. Master Card International Secondary School defeated Iderghe Secondary School 2-1 in the final to lift the trophy.Apart from cash prizes given to the top three schools, the young footballers went home with attractive gift items like bags, laptops and other souvenirs.The opening ceremony of Season 2 Zenith/Delta Principal’s Cup is scheduled for November 1, 2017 at the St Patrick’s College, Asaba while the final is tentatively scheduled for February 2018 at the Ozoro Polytechnic Stadium. Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more