Sports agency KemperLesnik opens esports division

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first_imgChicago-based public relations from and sports marketing agency KemperLesnik has decided to open up its very own esports division.KemperLesnik historically works with commercial and traditional sports brands, but first forayed into the esports industry when it worked with Riot Games on the 2018 League of Legends College Championship.This newly-announced esports division will work within the industry by producing esports events, creating relationships between sponsors and companies, offering consultancy with esports game developers, and leading brand activations for sponsors within the scene. KemperLesnik will additionally “lead messaging and position strategy, drive mainstream media coverage, execute social media campaigns,” and plenty of other activities.Tom Valdiserri, EVP, Co-Managing Director of KemperLesnik said: “Intense competition in esports creates passionate fans, and passion for sports is in our DNA. We look forward to harnessing the power of esports to connect brands with fans, shift perceptions and make emotional connections via content marketing.”A sample of KemperLesnik’s existing or past clients includes McDonalds, the NFL Draft, CBS Sports Classic, PwC, the Jr. NBA Youth Basketball Leadership Conference, and the KPMG Women’s PGA Championship.Amy Littleton, EVP, Co-Managing Director of KemperLesnik also commented: “We have built our agency over 40 years utilizing sports to build brands and engage with audiences. Esports is the next frontier of competition and fandom in sports, and we are using our talent and expertise to help esports continue its emergence into mainstream sporting culture.”Esports Insider says: KemperLesnik has plenty of experience in traditional sports,  bringing that over into the world of esports seems like a positive move for all. Working with Riot Games on a League of Legends tournament was a major first step into the industry, so we’re curious as to what we should expect next.Sign up to our newsletter!last_img read more

CANU unearths cocaine in package shipped to Guyana

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first_imgTwo persons are currently in custody following a drug bust at a local shipping company’s bond in Timehri, East Bank Demerara, the Head of the Customs Anti-Narcotics Unit (CANU), Michael Atherly said.Atherly in an interview with Guyana Times said the drugs were unearthed about a week ago at the terminal and a male and female were arrested. The two were hauled in for questioning after a package, which contained about 136 grams of cocaine, was unearthed.“It came in in a parcel addressed to someone, a box,” the head of CANU said, while opting not to disclose whether the package arrived in the duo’s names, or if it they were the ones sending the package.He would only say that no one had been charged yet as the investigation into the seizure continues. Atherly explained that this seizure was not the first for the year as there has been one for at least the past three weeks by the department.In addition to this, he said the Police have also seized some illegal drugs.A total of 121,305.8 pounds of narcotics was seized in the year 2017, according to the National Anti-Narcotics Agency. Statistics for last year’s drug seizures are yet to be released to the public.This was revealed in September last year when the Agency launched its annual report on the Guyana Drug Information Network (GUYDIN), which seeks to provide comprehensive data on drug supply-and-demand interventions for evidence-based policy and programme development.Law enforcement agencies have seized a total of 55,139 kg of narcotics, which include substances such as marijuana, heroin, cocaine, and ecstasy; and have even managed to eradicate over 117,000 kg of marijuana plants.The drugs were said to be valued in excess of $20 billion, and were snatched from the streets, while more than 300 persons have also been convicted for various drug crimes.last_img read more