Surging advertising model has been questioned traditional media business fantasy is about to collaps

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Dissemination of ecosystem evolution

[review] moment has come a medium bonus stage, once fully enjoy the dividends of sina portal, has now become the new traditional media, so the media can still change a continuation of the story was essentially the business model is the illusion of wishful thinking.

 

surging project team, more than once referred to his business model is advertising, which is the traditional media in the past has been for basic survival and development of the business model, through the dissemination of content, content and influence to establish channels of communication capacity, and through the sale of advertising layout mode to achieve its commercial value.

However, under the

in the Internet a few rounds of shock, the foundation of this business model is being constantly shaken, and with the rise of mobile Internet has the characteristics of complete collapse, on the Rudong River to gone for ever, this time trying on a new medium to copy nature once is a business model the illusion of time.

1, medium: the media has changed the bonus dividend

in the media industry has been basically formed a consensus, especially some representatives of the media frontline forces chiefs stated publicly, we have very clearly hear this voice, "strictly speaking, the traditional advertising business model based news has ceased to exist, independent development or is not sufficient to support an independent media the." If this business model will continue to exist, but also the so-called new media projects to do? Is it possible to replace a media can pass the

?

Internet portal era, media change from a certain meaning, transfer the user’s attention to the new medium. However, with the advent of Web2.0 era, and follow-up industry development, dissemination of ecological system has undergone changes in turn the world upside down, the traditional subject is no longer a professional serious content, more non socialization professional fragmentation of content to occupy the mainstream, "sofa, top, like" become an important element in attracting attention, a common delicacy photo has been able to attract more user attention, the cost of limited information consumption time, and perhaps this is the traditional media content consumption in the past time.

Dissemination of ecosystem evolution

moment has come a medium bonus stage, once fully enjoy the dividends of sina portal, has now become the new traditional media, so the media can still change a continuation of the story was essentially the business model is a wishful illusion.

2, channels: content and channel value of the cognitive errors

A concept of philosophy

traditional media people always insist on is that the reason why there was the golden age of traditional paper media, because every newspaper has quality content, and through these attract eyeball, influence, and advertisers and the government is willing to pay for this kind of influence, so the business model can be established.

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