Jingdong for the first time to rejoin the line supermarket win or right hand Bo

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Abstract: Jingdong 4 billion 300 million yuan of shares held 10% of the Yonghui Jingdong, for the first time to rejoin the line supermarket, its largest investment scale is since listing. Behind this, the two sides to strengthen the exploration of O2O strategic cooperation logic, but also the two sides are difficult to in-depth cooperation.

 

August 7th, Jingdong by Q2 earnings even throw personnel adjustment, the shares Yonghui supermarket several piece of heavy, angry brush a sense of presence, the industry dubbed this is the thing most of the day on the history of Jingdong".

earnings to maintain a high growth but still a loss situation, Jingdong reported a single season transactions first break billion yuan, up 114 billion 500 million yuan, with the increase of 82%, the growth rate was two times of the industry; at the same time, the net loss of 510 million yuan, 580 million yuan loss compared with the same period last year narrowed slightly.

Since the listing of

so far, Jingdong is still a loss of the company, while the high growth rate for the outside world still retains a lot of confidence Jingdong. In order to continue to maintain a high growth rate, you see Jingdong around the retail business to do a lot of new models to try, including cross-border, rural and Jingdong home, etc..

and Jingdong 4 billion 300 million yuan to hold 10% of the shares Yonghui is, these attempts are an important part of the. This is the first Jingdong to rejoin the line supermarket, its largest investment scale is since listing. Behind this, the two sides to strengthen the exploration of O2O strategic cooperation logic, but also the two sides are difficult to in-depth cooperation.

: fresh overweight

has a fresh electricity supplier of high margin, high repetition rate and high viscosity to buy repeatedly by entrepreneurs and capital appreciation, however, behind the fresh high cold, with infinite misery, this is also the reason for fresh food eating Jingdong is not easy.

Jingdong as early as 2012 on the introduction of fresh channels, this year, Jingdong re O2O strategy, it will be fresh category on an extremely important position, however, today, Jingdong has not yet formed a fresh scale. According to the penguin Chi cool June 25th data, Tmall meow fresh market penetration reached 43.8%, and the Jingdong is 14.4%.

and fresh Yonghui strengths, you see Yonghui slogan, "fresh Yonghui, green yonghui". Yonghui stores operating area of more than 40% fresh, fresh agricultural products sales accounted for more than 50% of total group sales.

as Chinese, will be the first to introduce modern supermarket fresh agricultural products circulation enterprises, Yonghui fresh products can be controlled at the lowest loss rate is about 3%, and this data, fresh, some as high as 30%.

at the beginning of July 66 "I just want a fair", denounced the Jingdong and the customer service quality of mangosteen, the development has been tepid fresh to the Jingdong in the teeth of the storm.

because of the Jingdong’s fresh strategy using B2C mode, the platform is responsible for procurement, warehousing, sales, logistics and other aspects, including any one out of the

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