Wang Ning, the field of Internet entrepreneurs like chess, often only one winner; while the traditional business is like playing chess, or just how much of the problem.
| Zhai Wenting
in the Empire some tall on the Shopping Mall, near M, ZARA, H& Watsons, Sephora and other brands, a creative department stores sell "bubble"". A glance in the past, full of cool gadgets, category covers fashion gifts, stationery, creative Home Furnishing etc.. 6 home shopping center at the bubble Mart in Beijing, Swire and ocean development of indigo landing in Beijing Jiuxianqiao, the initiative to invite the bubble mart settled.
its founder was born in 1987 by Wang Ning. He is the positioning of the bubble Mart "trend of life Sundry Goods". Wheat is just the first bubble Mart angel investors, A round of investment from the former fortune partner Fu Zhekuan to raise new funds. Currently, he is preparing for the second round of financing.
business from the countdown first began
2010, Wang Ning from sina to go to Hongkong to visit his girlfriend, when shopping by a fashion supermarket called LOG-ON attract. The girls carried the basket to choose their favorite things, like shopping in the supermarket, but put them in the basket of things are cosmetics, creative products, stationery, etc.. LOCK-ON business is very hot, inspired by Wang Ning, returned to Beijing to prepare for the shop.
Wang Ning hopes to find a street of shops, he ran a lot of places, but are not appropriate. Before he had with the gate shopping center has worked, simply hold the plan to find a shop there, and see if there may be settled in. The other asked: "what do you want to sell?" Wang Ning cited a pile, which also sell, that also sell. The other hand to let him go, because they had never seen such a shop.
run, Wang Ning to the side of the ecmall looking for opportunities. Surprisingly, the other side actually promised to give them a vacancy, when the United States and Europe, the lack of popularity, anyway empty is empty. No brand bubble mart will walk into the shopping center. Wang Ning knew he had to do the same as LOCK-ON fashion supermarket, but until the end of the decoration, he still did not want to know exactly what to sell.
every time he went out of the store, looking ahead is H& M, Sephora this brand, he feel in this space is the reciprocal of the first. Whether it is the fight products, marketing, price or service, bubble mart are weak. "Even the beginning how to do, how to do the scheduling performance of employees, how to develop the service process, do not know." Wang Ning said.
he can keep rapid trial and error. But one thing, the product quality is the first to ensure that. In the supply, they will find the authorized party, such as