100 home appliance business survival status record living is the happiest thing at the momentEt Qi X


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these six months, which electricity providers get money? Count very few. "Now the money difficult, investment manager of a VC of" entrepreneurs "said," even if it is to get the money, the electricity supplier can not easily hit."

/ reporter Wang Ji, Shi Xiangyu, Xu Lijun, Deng Chao, Shi Haiwei published in "entrepreneur" seventh issue

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in addition to throttle, electricity providers are also trying to find ways to increase profit, such as open source, many group purchase site increases physical mail order business, some electricity providers pay more attention through the line to pull the online sales.

below, both in the past two years the financing records were selected as the survey sample, through a comprehensive review of the business scale, financial data, capital chain, and the team’s status, to describe the state of existence.

audit method: media audit.

assumes that the state is still good, the normal operation of

in order to live, electricity providers who first compressed costs. When you have no money, you have to plan carefully, reduce advertising, layoffs, cut SKU, and what can not be cut? But the "shrink" taste bad. Reduce advertising is certainly money saving, and the transfer cost of China’s online shopping users is very low, if not strong enough brand marketing support, users will soon drain. As a result, electricity providers are more emphasis on viral marketing, precision operations to enhance the conversion rate.

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alive, the electricity supplier is the happiest thing at the moment.

when vanity fades, god horse flow, conversion rate is floating clouds, you hand cash is god.

"*" represents a different health status, the specific meaning is as follows:

electricity supplier is the most important problem is not to make money, before we burn money, desperately advertising, do large-scale, the logic behind that is "left for the king", take other people’s way, so that others have no way to go.

2, type: entertainment class priority

?100 commercial

Admin5 union channel every day to see ah, a lot of money online information.

"if the electricity supplier compared to running, so it is not a sprint, do not run, but in long distance", an industry believes that the electricity supplier is best "steady development", rather than as gaopeng, handle, Wo Wo Group micro-blog as the "great leap forward".

* * *: careless, there are certain characteristics, but also the "short board

bubble when the most ferocious, a general manager dare to ask the monthly salary of 60 thousand, this money game who can afford


difficult to live at the same time, the electricity supplier is looking forward to the coming year. "Estimated that by the first quarter of next year, the industry will pick up", an electricity supplier founder so judge. But will the spring really arrive on time? After the madness of group buying and the bursting of bubbles, investors are more calm, and money is beginning to flow back to traditional projects.

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