for some women, cosmetics is as important as daily necessities, need to use every day, so high consumption. Under the background of such a market, cosmetics shops are also growing, becoming a lot of entrepreneurs optimistic about investment options. However, the operation of cosmetic shops have prospects, but also a crisis. If you have a business plan, may wish to also understand the cosmetics store operating crisis, so as to get a more comprehensive understanding.
, the loss of tourists crisis.
consumer polarization leads to customer churn. High income consumers tend to choose the elegant environment of the high-end department stores, to enjoy the large department store shopping experience and beauty consultant service; middle income customers are more willing to accept the store image rich taste of the professional beauty salon all in one service; low income groups are often in a one-stop shopping, cheap discount the large and medium-sized supermarkets around, get a lot of benefits.
two, customer trust crisis.
In order to solve the
cosmetics shop franchise turnover decreased, some operators often take short-sighted sales price, price war chaos, although a slightly stable source, but it will not damage the entire cosmetics price system, and will significantly reduce the cosmetics store profits.
cosmetics to join the business, both to be able to enjoy the benefits, but also to avoid risks. The top two business crisis is the owner needs to be resolved, if you are opening a shop, or have the intention to shop, may wish to find out and find solutions.